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As boutique hotels strive to become an aesthetic alternative to the big chains they are turning more and more to the unusual and unique.
As some of the larger hotel chains order from their “preferred suppliers”, the boutique hotels are more innovative as they are more willing to experiment with decor. Budgets obviously play a large part in renovation and it is necessary for hotels to bulk buy some textiles (e.g. bed linen), however, they still don’t really push the boundaries in terms of fabric and textile design for their executive suites or presidential rooms. Instead, they tend to play it “safe”.
Innovations in textile prints and weaves are now available which give the market something different. In textile print for instance, textile designers had (until the last few years) to design for the printing process, constrained to using a limited number of colours as large print screens could only put down one colour print at a time and the machines were governed by huge minimum production costs, raw materials, etc.
Digital printing has been challenging its forerunner - conventional screen printing - for a few years now and the good news is that digital print has increased designers’ experimentation capabilities. Fabrics can become much more graphic and designers are realising that any type of image is now possible for reproduction onto furnishings. For instance in upholstery, designs can be strategically placed on a piece of furniture.
Our Services
At Commware International we aim to overcome obstacles for our clients, whether with design ideas or new products. Our reputation is in the design arena and our ability to transform a client’s vision into reality is second to none.
Our designers cater for every style, technique and theme. If a client has their own design or image we make sure it is print ready and whatever idea the client has we can nearly always produce it. Any style from period to abstract off-the-wall design and print is catered for.
We offer a vast range of fabric base cloths, from the sheerest of silks to heavy cottons and velvets, including: chiffon, habotai, georgette, poplin, canvas, cotton lawn, fine wool and others. We can also produce textiles which are suitable for upholstery, like cotton drill, cotton velvet and full panama.
There is no need to purchase huge quantities as the minimum order for a digital print is one metre. If your project requires one metre of fabric, be it for upholstery, drapes, cushions, etc, then we only print one metre. And remembering this is your own design, to order just your relevant quantity is a huge advantage.
For the bigger budget we can explore a more luxurious feel in hand-printed or hand woven fabric production methods, again to a client’s own design and specification. We can screen print using the Devoré process onto silk viscose satin and silk viscose velvet and also produce exciting flock fabric prints.
As compulsory with any contract materials, our fabrics can be FR treated and also coated with a soil & stain protector if necessary.
We also offer a complete soft furnishing making up service.
Trends
An emerging trend for boutique hotels with an older history is the replication of the original décor. Nostalgia is never outdated and for anyone who wants to bring the original splendour back to their hotel we can replicate obsolete designs whether in original form or a print. If costs are prohibitive of having the fabric in its original form, then a disguised digital print would be an option.
Stunning effects can be created to match a hotel’s image. For instance, if the hotel has an Art Deco history, exclusive design and fabrics could be created around this theme but perhaps with a contemporary twist.
Many boutique hotels are now incorporating themed rooms. If for example a client decided they wanted a Moroccan theme for just one room, this could be done simply and cost effectively, but still look wonderfully unique and luxurious.
Remember: Exclusive need not mean expensive.
Commware International Ltd
